Cephus "Uncle Bobby" Johnson is the CEO of the Love Not Blood Campaign, and the uncle of Oscar Grant, who was killed on New Year's Day, 2009, by BART police officer Johannes Mehserle. Uncle Bobby has played an integral role in galvanizing the Oakland community to demand justice for Oscar.  He was also an advisor for the Hollywood feature film about the life of Oscar Grant, Fruitvale Station released in 2013.