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Welcome to the Allied Media Conference 2015! 
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Friday, June 19 • 9:00am - 10:30am
Earned Media: Writing an Effective Press Release

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For immediate release! How do you craft a press release that will entice reporters to cover your story or issue? This workshop will guide participants through the best practices for writing and structuring succinct press releases that get noticed. From the lede, to quotes, to distribution, each participant will leave with basic knowledge on how to generate press for your organization, project or event.

Presenters
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Joey Grant

TransTech Social
Joey Grant is the Director of Communications at TransTech Social. Their experience lies in fundraising graphic design and marketing. Joey’s love for social justice, art and design, fuels his passion for creating content and being part of the Chicago LGBTQIA community.
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Erik Roldan

Lambda Legal
Erik Roldan is a Guatemalan queer activist native to Chicago. He is currently a Senior Public Information Officer for the Midwest Regional Office of Lambda Legal and a board member for TransTech Social Enterprises. Past lives include being a DJ, radio show host, social worker and sound designer.


Friday June 19, 2015 9:00am - 10:30am
Education Building: Room 300